Shopping online is the way of the present and future. We do it because it’s convenient, fast, easy, and cheap. We don’t have to drive all around town to check out five different stores for five different items–we can add all five of those items to one shopping cart in the privacy of our own homes, click “buy now,” then go back to grilling hamburgers or watching the game. As long as we’re patient enough to wait for shipping, shopping couldn’t be easier. It also couldn’t be cheaper. Two great truisms about the way we do business in America is that the customer is right and a product is only worth what someone is willing to pay. You, the customer, have every right to demand the best price. We, the seller or manufacturer, have every right to set that price and negotiate down if we can. As you know, it’s economics 101–if we’re selling a t-shirt for 5.00 and you think it’s worth 4.50, you have the right to negotiate that lower price and we have the right to agree or refuse. An
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